About the brand

The House was established in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual climate variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years, allowed Joseph Krug to fulfil his dream.

With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the most generous expression of Champagne, every year. Thus, he founded a House in which all Champagnes are of the same level of distinction. Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir faire.

The range

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Behind the label


From a library of reserve wines created from the grapes of individual plots, each year the House of Krug recreates a new blend in order to offer the fullest expression of Champagne – a tradition continued today with Krug Grande Cuvée.